Keyword strategy
Know what to publish before you create content
SelfHook helps you identify the keywords and topics to work on, understand their search intent and build a prioritized editorial plan for your WordPress site.
Go from a keyword list to a structured editorial action plan.
Recommended Keywords for You
emergency plumber leeds
Urgent demand, at the core of your business and area.
boiler replacement leeds
High-value service, searched locally.
combi boiler installation cost
Prospects compare before asking for a quote.
why does my boiler keep losing pressure
Frequent question, more within reach for a young site.
How do you build an SEO keyword strategy for WordPress?
A WordPress keyword strategy starts from your business, your area, your customers and your goal. With SelfHook, you pick your site and answer five questions: you get 10 to 15 keywords ranked by priority, with their search intent and an estimated difficulty, plus 4 to 8 content themes with article titles. You know what to publish, and in what order.
Stop publishing at random
A list of hundreds of keywords doesn’t tell you what to tackle, in what order, or what searchers actually want. The result: articles far from your business, or queries out of reach. SelfHook starts from what you actually do and gives you a short, explained and ordered selection.
A raw keyword list
- Hundreds of phrases, with no order to follow
- No link to your business, services or area
- No indication of what the searcher is looking for
A SelfHook strategy
- 10 to 15 keywords ranked by priority
- A justification for every keyword selected
- Search intent and an estimated difficulty
- 4 to 8 content themes, with article titles
Boilers and hot water
The breakdowns, replacements and costs that trigger a quote request.
Main articles:
- The complete guide to boiler replacement in Leeds
Supporting articles:
- How much does a new boiler cost?
- Leaking boiler: what to do while you wait for the plumber?
- What size boiler does a family of four need?
- and 4 more suggested articles...
Where to Start?
Create a dedicated emergency plumbing page for Leeds
Add your service area to every service page
Your Content Plan
Recommended number of articles
24
Estimated duration
6 months
A roadmap you can act on
The strategy doesn’t stop at keywords. It groups your future content into themes ranked by priority, each with main articles and supporting articles. You know what to write, and where to start.
- 4 to 8 content themes: ranked by priority, each with a description
- Article titles: main articles and supporting articles for each theme
- Where to start?: 3 to 5 quick actions to put in place
- A content plan: main themes, recommended number of articles and estimated duration
- One active strategy per site: the most recent one guides that site’s workflows
Go from a keyword list to a structured editorial action plan.
From strategy to content
Your strategy isn’t just another document. It attaches to your generation workflows to guide the content SelfHook produces for your site.
- 01
Identify
Answer the questionnaire: SelfHook suggests your keywords, content themes and first actions.
- 02
Prioritize
Start with the highest-ranked keywords and themes, and with the quick actions under “Where to Start?”.
- 03
Prepare
When creating a workflow, check “Use my keyword strategy as guidance”: its keywords and themes support the generation.
- 04
Generate
Articles are written from your editorial rules, with Yoast metadata filled in.
- 05
Publish
Published on your WordPress site, then each URL is submitted to Google.
Already have content online? The WordPress SEO audit spots what is holding back your existing pages; the strategy tells you what to publish next.
A keyword strategy built for people who manage WordPress sites
SMBs and business owners
You know your trade, less so what your customers type into Google. Five questions are enough to get clear priorities, without jargon.
Independents and freelancers
Lay the groundwork for a client site’s editorial plan in a few minutes, with a justification for every suggested keyword.
WordPress and SEO agencies
One strategy per connected client site, which can be attached to that site’s workflows to guide content production.
Frequently asked questions about SEO keyword strategy
How do you build an SEO keyword strategy for WordPress?
Start from your business, your area, your customers and your goal, then keep the keywords that match what your future customers are looking for. With SelfHook, you pick your WordPress site, answer five questions and get 10 to 15 keywords ranked by priority, 4 to 8 content themes with article titles, a few quick actions and a content plan.
How do I choose which keywords to prioritize?
Weigh relevance to your business, search intent and difficulty. SelfHook ranks each keyword by priority according to the goal you chose (leads, visitors, sales or awareness), shows its intent and an estimated difficulty (Easy, Medium, Hard), and justifies every choice. Difficulty is an AI estimate, not a measurement from a search data tool.
What is the difference between a keyword and search intent?
The keyword is the phrase typed into the search engine; the intent is what the person wants to achieve. SelfHook distinguishes four intents: Information (understanding a topic), Comparison (weighing options), Purchase (taking action) and Direct search (finding a specific brand or site). A page performs better when it matches that intent.
Can SelfHook help me find new content topics?
Yes. Each strategy suggests 4 to 8 content themes, each with main article titles and supporting article titles. It is a starting point: you stay in control of which topics to keep.
How do I avoid publishing several pages on the same topic?
Organize your content by theme, with one main article and supporting articles that each answer a distinct question: that is the structure the strategy suggests. Then, when your workflows prepare article topics, SelfHook takes into account the angles already covered or already planned for the same main keyword in order to suggest distinct topics.
Can I use this strategy for several WordPress sites?
Yes. Each strategy is attached to a connected WordPress site, and each site has its own active strategy, used by its workflows. The number of sites depends on your plan: details are on the Pricing page.
Relevance. Priorities. Plan.
Know what to work on before investing time in content
Build your keyword strategy, spot the themes to develop first and turn them into content with your SelfHook workflows.
No guaranteed Google rankings: the strategy helps you choose what to publish, and in what order.
From your answers to your priorities
You pick your WordPress site and answer five simple questions: business, area, customers, services and goal. SelfHook then generates a tailored strategy, written without jargon.
Your context
Business, local, national or international reach, consumers or businesses, services and goal: leads, visitors, sales or awareness.
Search intent
Each keyword is tied to what the searcher wants: Information, Comparison, Purchase or Direct search.
Estimated difficulty and justification
Easy, Medium or Hard, with a short explanation: why this keyword, and is it within your reach?
Priority
A clear order, from #1 to #15, based on the goal you chose. You know where to start.
Difficulty is an AI estimate, not a measurement from a data tool: a basis for decisions, to weigh against your knowledge of the field.